Facebook has maintained steady growth, despite its troubles. As of the third quarter of 2018, the social media platform had 37 million new active users as compared to the previous quarter. They recorded a 3% growth from the first quarter when the Cambridge Analytica data loss scandal went viral.

Compared to a similar period in the previous year, which had a 7% growth, it's clear that the data scandal dented its growth. However, Facebook might have been headed for its unavoidable death even before the scandal.

After the scandal the platform improved its security, the new security features are really solid but boring. Most of us have over two thousand friends, then we have to match our friends to their DPs, some of who have cats or dogs or quotes as their profile photo. Just how am I supposed to know the filtered faces of my over two thousand friends, their pets and the motivational quotes they like? It's impossible. And all this bother because I logged on, through a different IP address as my home address.

Facebook is also too broad, imagine seeing posts from 'friends of friends' people you have no connection to, at all. I know you can change the settings somehow but it should be built into the system by default. Furthermore, even Eduardo Saverin, Facebook's co-founder didn't know how to change his relationship status and the platform was not as complex as it is now.

Facebook is critiqued for its complexity. It has Facebook stories, you can share images, text snippets there is the Facebook messenger, the groups, the pages and so many other micro-features like 'events'. It just has too many features.

In the modern world, people want apps with definite features, WhatsApp for messaging, Instagram for image sharing, YouTube for videos, Netflix for movies, etc. Some people may enjoy the additional features in some apps, but anyway, how many of us use YouTube for messaging? It's only YouTube content creators or YouTube addicts.

Facebook is being ruled out by WhatsApp and Instagram, they are good in what they do, something that Facebook lacks. Instagram has perfected the art of sharing images and WhatsApp is superb in messaging. In fact, WhatsApp is the most used platform for messaging and Instagram is rated the best in visual media sharing.

In the future we might need some cross compatibility, like I may want to receive my Instagram messages on WhatsApp, I may want to share my WhatsApp statuses to Instagram, etc. By this time, however, most of us will have stopped using Facebook and we are likely to rely on add-on applications.